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Midwest Stitch Blog

Read about our latest news, interesting stories, frequently asked questions and embroidery-specific information in this blog. Check back often, or subscribe by email using the link above. Thanks for visiting!

3 Ways to Make Your Apparel Fresh

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You don't have to look far to find companies who have recently gone through a re-branding process, perhaps redesigning their logo to give themselves a new look and hopefully stand out from their competition. We're here to tell you a similar effect can be achieved for your company apparel with a lot less work. How can you create a new spin on a logo you've had for years? Here are three ways. 

1.  Location, Location, Location

Whereas embroidering company logos on the left chest is still the standard in the corporate world, switching up the location a bit will catch people’s attention. For example, The North Face clothing brand has been doing this for years. In addition to their left chest logo, their company name is proudly branded on the back right shoulder of their jackets. People notice their brand whether they see the wearer from the front or the back.

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Warning: You're Missing Out by Not Using Tonal Embroidery

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One of the greatest compliments we receive from our customers is when they give us the freedom to adjust the colors of their logo in order to complement the apparel.  This request implies a trust that we will create a logo scheme that enhances their garments and will not produce an embroidery that clashes with the garment.  It is a great honor to have the trust of our customers in this way, and one that we do not take lightly.
 
This opens the way for tonal embroidery.  Put simply, this method involves using a thread color in the same family as the garment.  Notice the example of Image Signs in the picture.  Their logo is normally blue and white as seen on the gray and black polos.  But notice how striking the tonal logos look on the green and red polos.  People may not notice when a garment is not matched with your logo, but they will SWOON over a garment that complements your logo well.
 
 
The same thing can be done with caps.  In the picture below the green cap is a great example of tonal embroidery, whereas the gray and red cap shows how a logo really pops by matching accent colors.
 
 
For more ideas to enhance your company image check out our post about 3 Ways to Make Your Apparel Fresh.
 
 
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Behind the Scenes Look at our Embroidery Shop

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Everyone likes to get a behind-the-scene look and we thought you might like to see some basic pictures of what goes on in our embroidery shop on a typical day.

Here you'll see a stack of sweatshirts marked with chalk.  Each garment is measured and marked to ensure straight embroidery in the correct location.

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