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Midwest Stitch Blog

Read about our latest news, interesting stories, frequently asked questions and embroidery-specific information in this blog. Check back often, or subscribe by email using the link above. Thanks for visiting!

Need Help Getting Organized? Here's A Tested Padfolio

Need Help Getting Organized? Here's A Tested Padfolio


Custom Padfolio

Custom padfolios are a classy and upscale way to stay organized and show off your company logo.  They also make great company giveaways, as they are unique, upscale, and one size fits all.  We'd like to show you our favorite custom padfolio.

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6509 Hits

4 Reasons Non-for-Profits Need Quality Garments

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If you are reading this you are likely involved in a non-for-profit organization where you come into contact with people who truly care about the same cause as you.  Together you are focused on getting the word out about your cause.  The ways to do this are endless, but no doubt you recognize the importance of spending time and money where it does the most good.

Could branded apparel fill a niche in your marketing agenda?  To answer this question, I reached out to some of our non-for-profit customers, particularly in the animal rescue segment.  I’d like to share their responses coupled with some insights gleaned in the past 21 years of business.  Here are four reasons your non-for-profit organization (NFP) needs quality garments.

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4642 Hits

Why Wearables Should Be Part of Your Marketing Plan

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Opportunities to advertise your business are many and varied, ranging from traditional TV, radio, and newspaper to the Internet, direct mail, social media and more.  In this technological age, and from a marketing standpoint, does it really make sense to spend money on branded apparel for your business?  To answer this question, I ask you to think of your closet.

Your Closet

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6555 Hits

Seeing is Believing: Why Proofing Is a Vital Step

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Are you thinking of outfitting your staff in embroidered apparel but have some anxiety because you’ve never done it before?  Our 7-step order process, from beginning to end (and beyond), takes the pressure off you and makes it easy. (click here to see the 7-steps)

One of your main concerns most likely is that the garments look good.  If they don’t come out looking good, that will reflect poorly on your company brand.  We want you to look good and that’s why the first two steps of Consultation and Digitizing/Proofing your logo are so important. 

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3755 Hits

Men of Fashion: What's Your Fit?

Men of Fashion: What's Your Fit?

Corporate menswear is not known for frequent swings in fashion.  It does however, evolve over time.  One retail trend in the past decade that now is clearly set in the corporate world is a trimmer fit across men's apparel.  

Button-up shirts, for example, are available in classic, traditional silhouettes as well as more modern, trimmer fits.  Some of the common descriptors of these slightly fitted shirts are words such as fitted, active, modern, or slim. 

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3155 Hits

Why Digitizing Involves More Than You Think [Interview]

One of the first steps taken in the embroidery process is the digitization of a logo.  This step creates a digital file that will speak to our embroidery machines and tell them how to proceed with the embroidery.  In this age of technology some assume this process is as easy as the push of a button, although this is far from the case.  

To give you a window in the mind of an embroidery digitizer, we spoke with our own in-house digitizer, Carla.  You may be surprised to learn the skill and knowledge required to perform this task.

What do you need to start digitizing a logo?
Carla: First I need high resolution artwork of what needs to be digitized.
 
What type of factors do you consider before starting a new digitizing project?
Carla: I consider the size of the overall design, what type of garment it will be sewn on, and the optimal sequence of sew out.
 
Why does the type of garment matter?
Carla: It could be embroidery for caps, shirts, sweatshirts, jackets, etc.  I will adjust the sequence of embroidered objects depending on the type of garment to help with registration and to lessen puckering and thread breaks.
 
Are there any other factors that effect the sequence?
Carla: I consider the amount of thread colors and objects that are next to each other so the machine doesn't have to move around so much.  This makes for smoother, better looking embroidery.
 
Is the type of fabric being embroidered relevant to the digitizing process?
Carla: Oh yes.  It impacts the density of the stitches you need to have.  Too many stitches can make a hole in the garment, cause major puckering, many thread breaks and other undesired outcomes.  So knowing the type of fabric ahead of time is very important.  If the same logo is being embroidered on a variety of fabrics I will make different files for each fabric.
 
Are there other factors in regards to the garment you keep in mind?
Carla: The color of the garment versus the color of the embroidery can make a difference in how I digitize a logo.  For example if it's going to be a high contrast embroidery such as white on black fabric, or more of a tone on tone embroidery such as gray on black fabric.
 
Does creativity come in to play when you're digitizing a logo?
Carla: Quite often.  Creativity with texture is needed on objects that may not show in flat artwork.  For example if a logo includes elements such as water, fire or trees, to name a few that come to mind.  There are embroidery methods that will make these elements pop out almost in a 3-D manner.  The way the light catches different directional thread also comes into play.
 
How long have you been digitizing artwork for embroidery?
Carla: About 14 years.  Great, now I feel old.
 
Thanks to Carla for giving us some insight into the digitizing process.  We are really glad to have her as an important member of Midwest Stitch. 
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3621 Hits

What is Pique fabric? (And How do you Pronounce It?)

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What is Pique Fabric?

Whether you realize it or not, you are most likely familiar with pique fabric. Put simply, pique is a knit-construction fabric characterized by a geometric pattern texture which is created by raised cords. If that's too technical for you, notice the pictures in this article. Take a close look at the blue fabric pattern surrounding the Gensler Garden's logo. You'll notice this fabric looks a bit like honeycomb when viewed up close. You'll see polos constructed with this type of fabric everywhere.  Check out the video on this page to learn more.

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21860 Hits

Why Get to Know Your Customer?

Why Get to Know Your Customer?

In this fast paced world of instant answers and service by means of the internet, is there value in taking time to get to know your customers?  Most definitely.

In any new, potential client situation I think you should be interested in the type of business they have, what exactly brought them to your business, and uncovering what they are looking for, to name just a few.  How does this process benefit the potential client? 

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3915 Hits