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Midwest Stitch Blog

Read about our latest news, interesting stories, frequently asked questions and embroidery-specific information in this blog. Check back often, or subscribe by email using the link above. Thanks for visiting!

Why Wearables Should Be Part of Your 2016 Marketing Plan

Opportunities to advertise your business are many and varied, ranging from traditional TV, radio, and newspaper to the Internet, direct mail, social media and more.  In this technological age, and from a marketing standpoint, does it really make sense to spend money on branded apparel for your business?  To answer this question, I ask you to think of your closet.

Your Closet

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6213 Hits

7 Things You Never Knew About Your Fleece Jacket [Infographic]

Check out this infographic we created with 7 milestones in the history of your fleece jacket, as well as tips to help you choose the right one for your activity.

Click here to see the infographic

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2357 Hits

Midwest Stitcher's Favorite: The Perfect Layering Piece

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I am a lover of cotton.  No doubt about it.  Sure, I wear garments made of other fibers, especially being in the apparel industry.  But my favorites always have some cotton fibers.  That is until I tried this Ladies Tech Jacket.  Seriously – I tell you about my love of cotton so that you believe me as I rave about this 100% polyester jacket.

Where do I even begin to describe this jacket?  Well, since I’m also a lover of gadgets, I think I’ll start with its abundant features.  For example, this ladies version has thumbholes, which besides being cool, make it a perfect layering piece.  You won’t have that annoying sleeve bunched up to your elbow when you layer it under a heavier jacket or outer shell. 

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8515 Hits

Seeing is Believing: Why Proofing Is a Vital Step

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Are you thinking of outfitting your staff in embroidered apparel but have some anxiety because you’ve never done it before?  Our 7-step order process, from beginning to end (and beyond), takes the pressure off you and makes it easy. (click here to see the 7-steps)

One of your main concerns most likely is that the garments look good.  If they don’t come out looking good, that will reflect poorly on your company brand.  We want you to look good and that’s why the first two steps of Consultation and Digitizing/Proofing your logo are so important. 

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3408 Hits

Fabric Talk: How Is Cotton Made Non-Iron?

Fabric Talk: How Is Cotton Made Non-Iron?

Cotton grows naturally as a soft, white material in curly bales on the seeds of a tall plant.  From it comes a fabric that is soft on the skin and comfortable to wear.  But when it comes to business and dress wear, where a smooth and pressed look is expected, this has presented a textile challenge: how to create a dress shirt that keeps the desired polished look and yet still feels soft against the skin?  

Blended or Pure?

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5726 Hits

Midwest Stitcher's Favorite: No Collar for The Ladies

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Some ladies don’t like collars.  This can present a challenge in a business world dominated by the collared polo.  But now and then a manufacturer for corporate apparel will unveil a professional looking piece designed with ladies in mind and, more importantly, with no collar.  Here is such a piece. 

It is the favorite of KD who is one of our Production employees who skillfully runs the embroidery machines.  She says, “I like the look of it, but also that it is very comfortable.”  This may be true because of the light polyester fabric with a touch of stretch so that it flows and moves with you.  The fabric is also wrinkle-resistant.  KD further describes the garment as “comfy, casual and stylish.”

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2806 Hits

Why Do We Wear Polos? [NY Times Article]

Perhaps there is no garment more common in business apparel than the humble polo shirt.  Why is that the case?  Why do we wear polo shirts?

Maybe it is for this reason, eloquently put by Troy Patterson in his article “Unstarched Shirt” published in The New York Times Magazine:

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3986 Hits

Midwest Stitcher's Favorite: Design and Performance

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During hot summer days no one likes to get (and stay) sweaty, especially when you’re trying to look presentable for business.  Garments that wrinkle as soon as you put your seat belt on are also a challenge.  Problems like these are solved by many modern performance fabrics.  This favorite of our sales person and digitizer, Carla, is no exception. 

The fabric of this favorite garment wicks moisture away from your body, and also provides a bit of stretch for ease of movement.  Both men’s and ladies’ version have subtle two-color stripes that add a bit of character to the garment.  Unique to the ladies’ version are raglan sleeves with ruching, and unique to the men’s version is a solid contrast color collar.

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3440 Hits

Why The Color and Shape of Your Logo Matters [Infographic]

Does your company logo portray the best representation of your brand?  According to this brief article and infographic of compiled statistics, elements such as the shape, color and even font of your logo can say a lot.  Possibly more than you think.  

For example, did you know that:

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3730 Hits

Men of Fashion: What's Your Fit?

Men of Fashion: What's Your Fit?

Corporate menswear is not known for frequent swings in fashion.  It does however, evolve over time.  One retail trend in the past decade that now is clearly set in the corporate world is a trimmer fit across men's apparel.  

Button-up shirts, for example, are available in classic, traditional silhouettes as well as more modern, trimmer fits.  Some of the common descriptors of these slightly fitted shirts are words such as fitted, active, modern, or slim. 

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2844 Hits